Do you Know that 70% of your clients are in the Long Tail?, Blog - Milestones, Tourism Consultants in Portugal

Do you Know that 70% of your clients are in the "Long Tail"?

It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent..

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Do you Know that 70% of your clients are in the "Long Tail"?

Optify’s study defined head terms as keywords with more than 1,000 monthly Google searches and long tail terms as keywords with less than 100 monthly searches.

Optify concluded that you won’t see “huge benefits until you get to the top few positions” with head terms. However, long tail terms can see decent CTR almost anywhere on the first page, though there is less benefit of moving up to higher positions.