Please note, your browser is out of date.
 For a good browsing experience we recommend using the latest version of Chrome, Firefox, Safari, Opera or Internet Explorer.

60% of all content created by brands is poor, irrelevant or fails to deliver

This conclusion is part of a study from Havas and brings a "wake up call" for marketeers

60% of all content created by brands is poor, irrelevant or fails to deliver

Content delivered by brands is underperforming to such an extent that it’s having little impact on business results or people’s lives. 84% of people expect brands to produce content.