Over the past 15 years, we have supported several independent hotels to find their unique selling proposition and optimize their revenue potential. We have also worked strategic marketing & sales consulting for luxury and lifestyle brands, as well as by supporting entrepreneurs with mentoring sessions, for new projects or projects that required deep reflection.
"Happiness is a journey, not a destination".
Degree in Economics, MBA and Master Degree by Porto Business School (completed her master's thesis on the theme: "The Experiences of Tourism provided by authentic regional legacy". Graduated in Digital Marketing from the European University in Lisbon.
As for professional achievements, the creation and management of the brand Blue & Green Hotels as Group Marketing Officer at Amorim Turismo and the work developed in the Group IFA Hotels & Resorts as Director of Marketing at Pine Cliffs Resort & Sheraton Algarve Hotel.
Filipa also worked with Explorer Investments, specifically with its tourism fund - Discovery Hotel Management - as a Consultant for the areas of Product Positioning, Marketing & Sales for the different hotels of this fund.
More recently, she worked with Amorim Luxury and the brand JNcQUOI, by supporting the set-up of JNcQUOI Club, in Lisbon.
Filipa launched Milestones in 2009, a marketing & sales consulting company for tourism, hotel, luxury and lifestyle brands, having worked with different brands, namely: Sublime Comporta, Torre de Palma Wine Hotel, Design Hotels, amongst others.
More recently Filipa created an online travel agency with a collection of small charming hotels in Portugal, We Love Small Hotels, offering nature tours and authentic experiences, based in the principles of sustainable tourism.
Co-author of the Book "Turnaround em Hotelaria: Recomeçar", Cultura Editora, September 2021.
Investor and Member of the Advisory Board at BAE Ventures.
Throughout her professional journey, Filipa was fortunate to work with several mentors, having spent the last 15 years of her career supporting the creation of new businesses. So, in search of a greater purpose, she began a new phase of life alongside with her work, in which she intends to give back to the community with Mentoring Sessions for Entrepreneurship. In order to give back, one of these weekly mentoring sessions is free of charge.
These Entrepreneurship Mentoring sessions focus on the following themes:
- Understand the mentee’s skills, from within;
- Reflection on the business model.
Register your interest in this form.
With her feet on the ground and eyes set on the horizon, Filipa thrives on creating new ideas, "from zero to one".
Milestones is a marketing & sales consulting company for tourism, hotel, luxury and lifestyle brands.
We aim to share knowledge and training, providing to companies the capacity to act, create procedures and to be autonomous within the areas we work.
We like blank pages. We work to produce ideas with results that are translated into a unique selling proposition, brand goodwill and profitability. We are guided by a positive and entrepreneurial attitude.
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